2023 Ysa Gonzales Portfolio

Pronounced like "Ee-sa",

Short for "Ysabel"

Hi, I'm Ysa.

MARKETING MANAGER.

FULL-STACK MARKETER.

Previously one-person marketing team.

Been marketing since 2016.

But more on that later.

I want to be a part of your team!

I know you're busy.

So here's a 52 second

video resume.

For best results, watch it in HD!

Ysa's Expertise

DIGITAL STRATEGY

Research, Buyer Personas

SWOT Analysis, Quarterly & Yearly Planning

BRANDING

Brand Strategy, Identity, Messaging,

Positioning

CONTENT & CREATIVES

Copywriting, Design,

Photo, Video, GIFs,

Case Studies, Articles,

Landing Pages

DESIGN

Brand & Graphic Design, Layout

Slide decks, Marketing and Sales Collaterals

SOCIAL MEDIA MANAGEMENT

LinkedIn, Facebook, Twitter, Instagram

SEARCH ENGINE OPTIMIZATION (SEO)

Keyword Research, Technical Optimization,

SEO and Content Strategy Integration,

On-page, Off-page SEO

WEBSITE MANAGEMENT & CRO

Front-end website design, Maintenance,

Wordpress management, Conversion Rate Optimization (CRO)

DATA & ANALYTICS

Website Analytics (Google Analytics), Social Media Analytics, Reporting, Data Visualization

PAID MEDIA

Paid Search (Google Ads), Paid Social (LinkedIn, Facebook)

EMAIL MARKETING

Email Strategy, Copywriting

Benefits

of working with me!

END-TO-END

PERSPECTIVE

Having carried out marketing plans, both long-term and short-term -- from planning, to execution, analytics and iteration, I have the necessary skills needed to oversee campaigns and initiatives.

I used to be a one-woman marketing team (and I've done similar set-ups over the years) and so I know how to pivot and prioritize as needed; while having broad but in-depth experiences across different marketing areas.

FLEXIBLE & AGILE

I have great time management and project management skills,

I'm very organized, and so I know I can get the job done -- and do it all well!

GETS THINGS

DONE!

COOL, ALL-IN-ONE PACKAGE

Because I'm a very skilled generalist, I can take on any part of a marketing project and do very well in it :) The sky's the limit, and I'm open to growing and learning as much as I can!

PORTFOLIO

FastSpring

Marketing Manager, IQ

(Interactive Quotes)

Managed all marketing activities for FastSpring’s Interactive Quotes (IQ) product on a purely Product-Led Growth (PLG) marketing motion – heading digital & content strategy, branding, paid media, social media, email marketing, campaign planning, partnerships, conversion rate optimization (CRO) for the IQ product.

56%

SOME

STATS

FREEMIUM SIGNUPS

TRAFFIC CONVERSION

200k

INBOUND OPPS (BOOKINGS)

86k

PRODUCT VIDEO IMPRESSIONS (LinkedIn)

43k

(More in Resume)

PRODUCT VIDEO VIEWS (LinkedIn)

Directed this product video | Co-produced with Chester Batiforra

AD CREATIVES

CAMPAIGN GIFs

INFORMATIONAL VIDEO

PORTFOLIO

Enginuity

Marketing & Communications Specialist

I was Enginuity's only marketing hire at the time, so I managed all B2B marketing activities for the company, created content and messaging across 8 main verticals, and some additional brand assets for the company's spin-out businesses. I led strategy, branding, design, social media, SEO, conversion rate optimization (CRO), email, photo and video production, sales enablement, and more.

21%

111%

SOME

STATS

NEW CLIENTS

SOCIAL MEDIA

FOLLOWING

54%

DECREASE IN SITE BOUNCE RATE

20+

PROMOTIONAL VIDEOS PRODUCED

(More in Resume)

WRITTEN ARTICLES

Co-produced with Daniel Drzymalski

Produced this video

Social Media Graphics

Company Headshots

At Work Promotional Photos

Written Articles

Case Studies

PORTFOLIO

Independent

Freelance Work

Just some other fun projects I did from 2019-2020

VIVEAU

Viveau Branded Video

Viveau was a Canadian sparkling beverage brand. I did this fun video for them back in 2020.

Viveau GIF

MJ Interiors: Branding and Website Project

MJ Interiors is an interior-design firm that I did some contract work for back in 2020. I took care of their branding, and built them a website portfolio.